If you’re looking to improve your website’s SEO ranking, then you need to start using Google Search Console. This tool provides business owners with tons of information on how their website is performing on Google search results pages. In this blog post, we will discuss some tips for optimizing your website. By following them, you can improve your website’s SEO ranking and generate more traffic!
Setup Google Search Console
The first step in using Google Search Console is to set it up. You can do this by going to the Google Developers website and following the instructions. Once you have set up your account, you will need to add your website. To do this, click on the “Add a Property” button and enter your website’s URL.
Many methods exist to verify a site, including domain, HTML tag, and Google Analytics tag. The most frequent technique is to utilize HTML tags, and if you’re using WordPress, the Yoast SEO module includes that functionality.
Upload your website’s sitemap. When you’re creating a new site or updating an existing one, it’s required that your site to be indexed and crawled by Google as soon as possible. You may receive Google Search Console technical reports sent to your email monthly.
Understand the meaning of information provided by Google Search Console
Website Traffic Reports
The Performance Tab will provide a detailed report of how the user arrived at (landed) and engaged with your website.
The important step in deciphering your Console data is to understand what the different metrics mean.
- Clicks are, of course, the number of times users have clicked on your website from the search results page.
- Impressions are how many times your website has appeared in the search results page, even if it wasn’t clicked on.
- The click-through rate (CTR) is the percentage of impressions that result in a click.
- Queries are the terms that people have searched for that resulted in your website appearing in the search results.
- The average position is exactly what it sounds like: the average rank of your website for a particular query.
- Pages/Session is how many pages on average users visit when they come to.
Technical Reports
- Index Coverage Report: how well covered your website site is in the Google index.
- Sitemap Report: What’s more, in the following screen we shall look at how Google sees your website, how it considers your site, and see whether or not you can break through with a 4-status: valid, valid with warning, errors.
- The Mobile Usability Report: whether there are any mobile usability issues with your site.
- Structured Data Report: if they’re using structured data on the site and, if so, whether there are any errors.
- The Links Report: information about the links to your site.
- Security Issues Report: any security issues with their site that Google has detected.
After you’ve gone through all of the recommendations, you may submit a file/request for Google to re-check your website.
Google Search Console’s Basic Steps for Performing an Audit
Now that you understand the basics of Google Search Console and how to set it up, let’s move on to some tips for using this tool to improve your website’s SEO ranking.
As we mentioned earlier, one of the most important things you can do with Google Search Console is submit your sitemap. This will help Google index your website more quickly and accurately.
Another important tip is to regularly check your Index Coverage report. This report will show you if there are any pages on your website that are not being indexed by Google. If you see any pages missing, you can submit them manually using the “Submit URL” feature.
Examine Core Web Vital Metrics and assess the status: excellent, bad, or undesirable for each URL. The URL Inspection tool will give you information about your website’s pages, including whether or not they are indexed by Google.
Conclusion
Google Search Console is a powerful tool that can help you improve your website’s SEO ranking. By following the tips in this article, you can use Google Search Console to submit your sitemap, check your Index Coverage report, and examine your website’s core web vitals. By doing these things, you can ensure that your website is optimized for Google search and improve your chances of appearing in the top search results.
So there you have it! These are just a few of the many things you can do with Google Search Console to optimize your website for better SEO ranking. Be sure to check back for more tips and tricks on how to use this tool to improve your website’s performance. Thanks for reading!
