27.02.13

Russian developer invades Vietnam search engine market with “Coc Coc”

Long awaited Vietnamese-language search engine developed since 2 years ago by the Russians has been launched in February, 2013. The customization of this search engine has cost his company $15 million including paying for equipment, payrolls and moving 40 Russian programmers to Hanoi, said Viktor Lavrenko, leader of this project. Sutunam team already has hands on this new product in order to bring the most efficient service to clients.

WHY COCCOC.COM?

  • It focuses on the needs of small businesses in Vietnam, which are growing to be a developed sector of Vietnam economy
  • It is aimed more closely at targeted geography of users
  • It contains lots more data of local cafes, gas stations and searchable businesses

 

Coc Coc Vietnamese search engineIt is a challenging mission to change Vietnamese people’s habit of using Google as the solution for all their answers. This will require a lot more marketing beside the great function of Cốc Cốc. Hopefully when the search engine is developed in a mobile platform, we will be able to enjoy more of its ability.

In the mean time, we Sutunam gladly offer the Search Engine Optimization for this new coccoc.com

 

About Kieu Anh Ngo

Kieu Anh is Sutunam's Head of Digital Strategy, with 10 years spent driving eCommerce growth and digital transformation for brands across Europe, the US and Asia. She's led platform upgrades that have doubled client conversion rates, guided companies through full digital overhauls, and helped position Sutunam as a genuine thought leader in the eCommerce space. Part strategist, part hands-on operator, she's the one turning "we should modernize" into an actual roadmap that works.